The Ercule Blog
Our Writing
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Google Analytics vs. Search Console: Do You Need Both?
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Google Tag Manager security: How to reap GTM’s convenience - without the risk
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Writing SEO content about industry regulations
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GA4 is bad for marketers
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Technical content pipeline: How do you manage it?
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Using GPT to update + optimize blogs for SEO
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How to make content evergreen [with examples]
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4 methods for filtering by page in Google Analytics 4
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Technical content strategy: What should you write first?
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On-page SEO checklist template + guide
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How to write competitor comparison landing pages [with examples]
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How to back up and save your Universal Analytics data
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Social content reuse library
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Product marketing template for content marketers
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Making maintenance part of your technical content strategy
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Branded traffic and SEO
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How to create an SEO campaign brief
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How to turn documentation into organic SEO content
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SEO competitor analysis template
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How to do free SEO competitor analysis
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Outdated content: how to find and refresh it
Improving marketing attribution
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Aligning existing content with strategic themes
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Creating targeted content for a startup audience
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Technical audit: how-to & template
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How to create SEO content for a product launch
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Technical tips for posting on LinkedIn
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Search intent checklist
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Topic strategy & tracker: how-to & template
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Technical content: Four common mistakes that undermine your work
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Lazy-load scripts in Google Tag Manager
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Hashnode Headless: A content engine for technical companies
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Content outlines: how-to & template
CRO audit: how-to & template
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Technical facts reference library
Optimization audit: how-to & template
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Integrate 6sense & Google Analytics
Monthly reporting: how-to & template
Tag site visitors by page source
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Google Analytics visitor opt-out Javascript
Content Strategy Quickstart
Firing Google Tag Manager events for Hubspot forms
How to measure and update existing content
How to increase search traffic with content optimization
How to reduce bounce rate on a page
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How to fix declining traffic
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Turning keywords into blog post titles
Improving conversions by being more helpful
Goodbye backlinks, hello inferred links
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How Content Marketers Spend Their Time
Is keyword cannibalization really a problem?
Topic research for B2B content marketers
Starting from zero with content marketing
Should you host your blog on Medium?
Google Tag Manager: setup, tips, and more
Nav bar SEO best practices
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How to set up Google Search Console
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404 page best practices
What marketers can learn from developer advocates
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Automatically syndicate your content to Medium
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Comparison page best practices
GA4: Bounce rate and engagement rate explained
What’s the difference between bounce rate and exit rate?
UTM parameter best practices
How to track revenue from organic search
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What is direct traffic in Google Analytics?
Marketing attribution setup for B2B companies
What is "share of search"?
Understanding engagement metrics in Universal Analytics
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Using Impressions to improve content performance
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Content analytics: what to track
Content marketing analytics tools: what to choose
Understanding traffic metrics in Universal Analytics
Content performance principles
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How to calculate Retained Entrances
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How to build a keyword strategy: process & template
How to serve language-specific sites
We’re *actually* here to help
We’re marketers who love spreadsheets, algorithms, code, and data. And we love helping other marketers with interesting challenges. Tackling the hard stuff together is what we like to do.
We don’t just show you the way—we’re in this with you too.